Keanu
- Seems the movie’s director was none-too-happy with the focus on cute kittens in the marketing for the movie, taking to Twitter to voice his displeasure and say the campaign for home video would not take that approach.
Warcraft
- Universal is in a bit of trouble after it seems the studio used Twilio to send unsolicited mass texts to people, encouraging them to go see the movie. A class action lawsuit is being proposed that could involve everyone who received such a text.
Ghostbusters
- Brandchannel talks with Papa Johns’ marketing SVP about the pizza chain’s co-branded campaign with the movie.
- The Teamworks Media team has a good recap of how the studio successfully launched the movie an extension of the original brand.