New from me on PNConnect:

Snapchat is, according to publishers and others, working on an algorithm that would filter According to Digiday, the algorithm would work much like it does on Facebook and other networks, making decisions on what it thinks you will or won’t like to see. Brand publishers will presumably, then, have to pay to get their content to break through the algorithm and receive preferred placement, providing a nice little revenue stream for Snapchat.

Source: Not Shocking: Snapchat Considering an Algorithm « PNConnect | Digital Marketing Services from Porter Novelli