New from me at PNConnect:

There’s been lots of tut-tutting about this, with various headlines describing Jelly as the app no one wanted to begin with and so on. That’s not super-fair to the app, though, especially as it relaunches with a variation on its original mission. It is intriguing, the idea that it’s search for the people who don’t want to waste time on search since I, along with countless others, have sat there hunched over a search box wondering what the hell I’m doing wrong. So introducing a human element into that could be very useful, allowing me and others to ask our question, go about our day and then wait for responses that aren’t dependent on AI to come in.

Source: Jelly Relaunches to Bring Human Touch to Answers and Search « PNConnect | Digital Marketing Services from Porter Novelli