New from me on PNConnect:

With all the talk about augmented reality and especially virtual reality, this is essentially a low-end version of the same concept, allowing people to add a level of artistic expression to the world around them that’s being shared, often in real-time. It shows that not only do we as individuals want to tell our story but we want to put a spin on it. It’s the same concept that’s leading to the rise in popularity of adult coloring books, which are coloring books that cost $3 more than what you buy your kid so they’ll entertain themselves on the plane ride to grandma’s house.

Source: Periscope Opens Up Sketching « PNConnect | Digital Marketing Services from Porter Novelli