Facebook Emphasizes Time Read

New from me on PNConnect:

…this is an important addition. Facebook’s reliance on engagement has always created a distorted view of what is or isn’t popular since it doesn’t take into account people who are just reading but don’t actually interact. Adding more signals that give these passive but interested readers more weight in how posts are displayed is very much a good thing.

Source: Facebook Wants to Show You Stories People are Actually Reading « PNConnect | Digital Marketing Services from Porter Novelli