New from me on PNConnect:

Well…that’s a lot of updates. There are some things that are a no-brainer to take advantage of like the cross-page video Insights and the Rights Manager that will help hunt down all those ripped videos that are taking away from your branding efforts. Others are more suspect like Instant Articles where, as stated above, the calculus is a bit more iffy and needs to be considered more closely against the goals of the overall program.

Tools like the Save and Sharing buttons are more things to be aware of as opposed to immediate action items for your content marketing program. There are some metrics that will be available for both of those that will let publishers see what kind of activity is being generated around their stories and implementation of those tools will take some development work. So those are considerations or points to keep in mind.

Source: Facebook Talks Messenger, Bots and More at F8 « PNConnect | Digital Marketing Services from Porter Novelli