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Facebook and Branded Content

 

New from me on PNConnect:

The News – Facebook has updated its policy to allow for “branded content” to appear on Pages. That means brands who are running influencer programs can now officially have paid-for posts appear on the Facebook Pages of those influencers. The requirements for disclosure are laid out in the post and new tools are being introduced that facilitate adequate disclosure as well giving the marketers access to insights and metrics for those posts.

Source: Branded Content Now Cool on Facebook « PNConnect | Digital Marketing Services from Porter Novelli

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