comScore’s New Social Numbers

New from me on PNConnect:

The News: Via Social Media Today, comScore reports on the continued rise of time spent on social networking. As of this report, 19% of all time spent online is dedicated to that activity. By comparison, 4% is devoted to email. Not only that but most of that activity is coming via mobile apps, which now accounts for 70% of social network usage as compared to 21% on the desktop and just 9% on the mobile web.

Source: comScore: Time Spent on Mobile Apps and Social Network Demographics « PNConnect | Digital Marketing Services from Porter Novelli