Advertising Marketing PR, Content Publishing, Online, Voce Communications

Pros and Cons of Trying to Be a News Site

New from me on Voce Nation:

When we’re talking about content marketing we often speak in general media terms of newsroom, editorial workflows and responsibilities and such. But unlike the actual media most of these brand newsrooms only deal with inputs from one source: the company itself. These are single-topic outlets.

Source: L’Oreal Launching Unbranded News Platform « Voce Communications

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