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The Big Short

  • A new TV spot sold the movie based on the unbelievability of the story but added in a new bit at the end to tie it to recent headlines that are warning we’re heading toward another financial meltdown because no one fixed the problems that led to the last one. Not only is it meant to appeal to the general audience since the movie is still in theaters but also to Oscar voters.

Room

  • The movie apparently had a Giphy profile that I didn’t see promoted until earlier this week but which is filled with GIFs from the film.

Deadpool

  • The LA Times is the latest to do a recap of the movie’s marketing, this time focusing on the viral videos that powered much of the campaign. Also, AdAge. And Entertainment Weekly. None of which linked back to my column. Just sayin’…