One of the things I’ve always wanted to play around with as part of Movie Marketing Madness is covering how classic movies were sold to the public. Not only would it give me a chance to go back to a time before movies had websites and Instagram feeds, it would allow me to not only explore the history of movie marketing a bit and see how tactics and approaches had changed over the years.

Batman-1989-logo

That’s why starting in 2016 I’m going to attempt to do a weekly Flashback Friday column, analyzing what’s available for older movies. There are still some logistical decisions to be made, primarily how I’m going to choose what movie to cover each week. I’m mulling some possibilities, including doing theme months and so on, but haven’t quite hammered it out yet. But this should be a fun regular (or at least occasional) feature here on the blog that I hope will prove entertaining and informative to anyone who’s actually reading.

More to come, as they say. But look for the first MMM Flashback Friday post the first week of January and stay tuned for other updates.