New from me on Voce Nation:
People like me argued at the time that while we absolutely understood NBC’s desire to protect its intellectual property and got that they felt online views would cannibalize TV ratings (why watch it on TV now if you can catch it online in the morning?), the clip’s popularity was doing more for SNL than anything had for years. People were talking about it and sharing the clip and were generally excited for what the show was doing by embracing these “digital” videos. Better to use clips like this to promote the larger show than risk the ill will of the internet by taking away something it was clearly enjoying.