Movie Marketing Work - Voce/Porter Novelli

The Force Awakens Fan-Generated Content

New from me on PNConnect. Because I haven’t written about Star Wars enough:

Even four years ago it was probably a month between the release of an official trailer for some highly-anticipated movie and the first notable fan version popping on YouTube. Sometimes that was a LEGO-ized video. Sometimes it was a “sweded” version, with people using zero-budget props and cardboard-cutout animation.Two years ago that was probably down to two weeks. Thanks to improved tools, now it’s down to a matter of days. So with each new The Force Awakens trailer we’ve seen fan versions pop up inside of 48 or 72 hours.

Source: Star Wars Fans Feel the Force of Derivative Content | PNConnect | Digital Marketing Services from Porter Novelli