Star Wars: The Force Awakens
- Just a couple days before release Google released “Lightsaber Escape” a very cool game that turned your smartphone into a lightsaber hilt that you then controlled on your computer screen, assuming you also use Chrome.
- AdAge counts down the promotional partners ads that got the highest video engagement, a list HP and Duracell take the top two places on.
- Facebook released numbers claiming 53 million people had posted, commented and engaged with content about the movie 126 million times prior to release.
- Fey and Poehler enlisted the “Broad City” duo of Abbi and Ilana as troubled sisters who are “saved” by Fey and Poehler playing nuns who show them the error of their ways. It’s pretty funny, particularly when it gets meta about all the sister stuff going on.