Media, Online, Voce Communications

Kobe’s Retirement News Shows Media’s Current Status

My latest on Voce Nation:

What’s notable about Bryant’s announcement – outside of the fact that it came seemingly out of the blue with little preamble or media speculation – is that he did so on The Players’ Tribune. That site was launched about a year ago by baseball star Derek Jeter as a way for athletes to essentially bypass the media and take their stories directly to fans and speak with their own voices instead of one that’s filtered by the press.

Source: Kobe Bryant Provides a Watershed Moment in Media Disruption « Voce Communications

Advertisements