Social Media

Nuzzle is the Experience Twitter Should Have Created

I’ll admit I’m late to the Nuzzle bandwagon but it has quickly become one of my go-to news reading apps. If you’re not familiar with it, you connect the app to your Twitter or Facebook accounts – it just rolled out an update that removes that requirement – and you can see what your friends are sharing. So I get a push notification any time five of the people I follow on Twitter share a link. While I use other news like Yahoo Digest, Buzzfeed, Flipboard, The New York Times and others for more general news, Nuzzle gives me a sense of what is percolating on my network. In other words, it’s news I might have otherwise missed.

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That’s because what people are sharing on Twitter (or elsewhere for other users) is – or at least is likely – different from what I’m reading via RSS feeds or in my own Twitter scanning. So my Twitter friends are filling in the gaps in my own monitoring, which is an invaluable service.

It’s also the kind of thing Twitter should have built itself. I don’t care for Twitter’s “While You Were Away” feature since it focuses on showing me updates from friends I regularly interact with or updates that have received higher-than-usual engagement. But neither of those really translates, at least not in my experience, to “important” things I need to see. Neither does Twitter’s recently-launched “Moments” feature. That’s useful in its own way, but doesn’t give me a sense of what my network finds worth talking about at a given moment.

As Twitter struggles with retaining and attracting users, this is the kind of app they should have built. It’s engaging, it draws attention to the network – and encourages people to find more friends so they can get more and better stories – and is overall drawing on the power of the channel as a useful information source.

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4 thoughts on “Nuzzle is the Experience Twitter Should Have Created”

  1. I just played around with Nuzzel with two of my twitter accounts. I know I follow too many people, so I end up with too much noise on Nuzzel. Nuzzel would work better for me if I could base it on specific Twitter lists.

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