by 
- GoPro cameras were prevalent throughout the movie and the manufacturer is seizing its moment in the spotlight with some fun activations and campaigns.
- Variety covers how the movie succeeded, including not only tapping into a general audience desire to see big space epics on the screen but also creating good old-fashioned word of mouth, both on- and offline.
- A deleted scene has been released showing Watney engaging in some science experiments after being left behind on Mars. The footage is presented like the other in-universe videos, as part of the “Ares Archive.”
- The movie topped Variety’s list of top TV ad spenders during the week prior to its release.
