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New from me on PNConnect:

It’s all about knowing the audience. While this particular report doesn’t break out how these demographic changes have impacted the user base of specific networks and apps there’s still some inferences that can be drawn if you combine it with other numbers. For many people social networks *are* the internet, so it’s important to see how many people are using those networks.

Source: Pew Reports on Social Media Usage Changes Over Last Decade « PNConnect | Digital Marketing Services from Porter Novelli