Today’s post on Voce Nation:

Focusing on overall user numbers doesn’t tell the whole story. What’s more important is finding whether or not the right audience is on these networks. Instagram has 400m users, but if the right 250,000 who are going to reliably engage with and get something out of your posts isn’t, then it’s a largely wasted effort. Conversely, an app could have 200,000 users, half of whom are right in your target audience, so it makes sense to get involved now and not wait for it to be “big enough” for people to feel comfortable with.

Source: Instagram and Pinterest Keep Growing, But Does Size Matter? « Voce Communications