Movie Marketing

Watch this brilliant…

Not that I’m questioning how great a bit of writing this John Oliver bit is, but have we entered the stage of the video’s life yet where people are calling it “brilliant” simply because others have used that word and the people who are just getting to it now don’t want to look less than insightful as to its brilliance? Cause that’s how it’s increasingly reading to me.

This is by no means unique, just the latest example of a video (or story, or photo) that cycles through the online world over the course of days and you see the same sort of thing with movie reviews and other mass-consumption items. A sort of group-think sets in where each person needs to match – or outdo – the hyperbole assigned to something by those who have already commented on it. It’s the internet equivalent of Fredo’s “I’M SMART!” lament in The Godfather.

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