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Movie Marketing

The state of movie marketing

Adweek’s Gabriel Beltrone has an interesting story about how much the big studios spend on marketing their movies in a given year and more, including the size of their social network audience.

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If I were going to quibble with anything in the report, it’s that the “Social Scorecard” section seems to just focus on the brand pages and profiles and not the accounts created for individual movies. Those are important numbers to include since otherwise it looks like they’re messaging to a relatively small group of people.