New from me on the PNConnect Blog is this piece about how brand publishers face some serious obstacles when it comes to getting involved in WhatsApp or other messaging tools. Those obstacles include scale, reach and some pretty core functionality issues. So the recommendation here is to sit tight since there’s likely more harm than good to be done by jumping in willy-nilly at this point.
Published by Chris Thilk
Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs. View all posts by Chris Thilk