Mary Gaulke on the PNConnect team has a great post that looks at some great Tumblr blogs and how they serve the brands who publish them. The post comes from the PNConnect Trends Report, a monthly overview of what’s hot and interesting in the social publishing world. If you’re interested receiving that let me know.
Tumblr is a force to be reckoned with on the social Web, with traffic to the site increasing by 74% from 2012 to 2013. Still, for many brands it’s an open question whether – and how – to leverage the platform. Among the many brands already succeeding on Tumblr, we’ve delineated three broad types of blogs to help provide some insight into what’s working particularly well. (Although, of course, many brands blend elements of the different types.) Here’s an introduction to each of those types, with some illustrative examples of how different brands are making the format work for them.