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Movie Marketing

Movie trailers have changed, man

A great piece on how movie trailers have evolved over the years and why trailers from just 10 or 15 years ago seem hopelessly square and odd by today’s standards. Absolutely worth reading and here’s the story’s thesis statement:

Ultimately, it’s because a trailer is built around the advertising ideas and dominant media of its time. In other words, a trailer is as much a product of its media environment as it is reflective of the film it’s selling.

via Why Classic Movies Have Terrible Trailers – Adrienne LaFrance – The Atlantic.