Facebook burying brands while lifting individuals

On behalf of everyday users of Facebook, I feel like this is a return to the network’s foundation. On behalf of brand publishers, though, this feels like Facebook just making it more clear that they have to pay for access to the Newsfeed.

Over time, we noticed that this effect wasn’t true for text status updates from Pages. As a result, the latest update to News Feed ranking treats text status updates from Pages as a different category to text status updates from friends. We are learning that posts from Pages behave differently to posts from friends and we are working to improve our ranking algorithms so that we do a better job of differentiating between the two types. This will help us show people more content they want to see. Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types.

via News Feed FYI: What Happens When You See More Updates from Friends – Facebook Newsroom.