This is pretty incredible adoption for such a relatively young platform.

An analysis of almost 900 retail brands, encompassing nearly all of the Internet Retailer 2013 Top 500 as well as additional “up and coming” brands has found that many have already warmed to Vine. The 8thBridge report [download page] reveals that while Facebook (99%) and YouTube (98%) adoption is almost ubiquitous among the studied brands, some 38% have already begun using Vine. Also of note, adoption of Pinterest has grown from 78% in last year’s study to 89% in this year’s edition, putting the visual platform on par with Twitter.

via 4 in 10 Top Retail Brands Using Vine.