IHOP UX FTW

Great story on user experience and how it influences the consumer.

IHOP has a new menu, and now customers are spending more. That’s not a coincidence: The new menu was carefully designed to encourage diners to order more. It’s like a Jedi mind trick that gets customers to order a side of bacon.

via How IHOP’s New Menu Design Gets Customers to Spend More – Businessweek.