I wrote up a little something about the recent Pew report on social network usage for the PNConnect Blog:

Not only should those managing or helping to run brand publishing programs pay attention to the demographic breakdowns for each network identified in the report but they should also note the overlap among network usage and the frequency with which individuals visit the sites. For instance, if you find your Instagram profile isn’t growing as fast as you’d like, is it because you’re not publishing frequently enough to be seen by an array of fans?

via Pew: 73% of Online Adults Use Social Networks « PNConnect | Digital Marketing Services from Porter Novelli.