Huh. If I were still running a movie marketing blog I might have a field day with this news.

Once an afterthought filmed with cue cards after a picture wrapped (hence the term “trailer”), the coming attraction has become Hollywood’s primary marketing salvo, a staple of Super Bowl commercials and YouTube, where surfers watched 1 billion trailers the first three quarters of 2013, the most recent figures available.

via After 100 years, movie trailers are still must-see viewing.