Transmedia rules

Solid list of thoughts for people who may be considering some form of transmedia component to their next book, movie or whatever. Go read the whole thing:

Transmedia storytelling affords even modest productions the ability to be extended to touch points that would not ordinarily be available to the filmmakers. If you have integrity as a storytelling, you\’re going to want to reach as many people as possible. Transmedia content, when done well, maintains the essence of that message.

via The 3 Rules of Transmedia Storytelling from Transmedia Guru Jeff Gomez | Filmmakers, Film Industry, Film Festivals, Awards & Movie Reviews | Indiewire.

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