Solid list of thoughts for people who may be considering some form of transmedia component to their next book, movie or whatever. Go read the whole thing:
Transmedia storytelling affords even modest productions the ability to be extended to touch points that would not ordinarily be available to the filmmakers. If you have integrity as a storytelling, you\’re going to want to reach as many people as possible. Transmedia content, when done well, maintains the essence of that message.