NU2 in 2014

The good news: There’s a new U2 album that’s said to be coming in the first few months of 2014, likely April. This after a bunch of false-starts and rumors, including that there would be a follow up to 2009’s No Line On The Horizon (which I like a lot of) as soon as 2010.

The slightly weird and kind of disappointing on a certain level news: The band is looking for a corporate partner to make the big official announcement during next year’s Super Bowl. Not that I’m some sort of “they’ve lost their cred, man” hippie, but I think we’re all hyper-aware of anytime U2 in particular starts sounding more than their usual level of pretentious.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.