The subscriptionization of everything: Why it’s time for publishers to get intimate with their audiences

“…subscriptions might not pull in more dollars per reader per unit, but they potentially build a more reliable, regular readership and ensure a steadier flow of dollars. If they get the price right, it might also attract a broader audience, appealing to people who might otherwise forget to seek out the content every month, or neglect their email alerts or push notifications.”

via The subscriptionization of everything: Why it’s time for publishers to get intimate with their audiences.

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By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.