Social Network Usage Continues to Increase

People spent 37 percent more time interacting with social media in July of 2012 than they did in July 2011 according to a report from Nielsen. While the majority of that time is spent on computers, the amount of time devoted to mobile devices is also increasingly, though not nearly at the same pace that time spent within apps is.

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Facebook remains tops across all categories – PC, mobile web and apps – with Twitter, LinkedIn, Pinterest and others also accounting for significant amounts of time spent. Blog platforms like WordPress and Blogger, which are counted here as social networks, are also quite popular, though they appear only on Nielsen’s list of top PC and mobile web destinations.

By Chris Thilk

Chris Thilk is a freelance writer and content strategist with over 15 years of experience in online strategy and content marketing. He lives in the Chicago suburbs.