Via Anne Thompson:

…the trailer for Steven Spielberg’s hotly-anticipated “Lincoln” will debut at an epic scale, being live-broadcast in Times Square through Google+ Hangout on September 13 at 4pm PT.

I might be wrong but I think this will be the first trailer to debut on Google+. We’ve seen trailer debuts on Twitter and Facebook and now this is coming to Google’s social network.

What strikes me is that instead of being just a pure social media play this is happening in Times Square, the scene of so many PR stunts designed to “start buzz” and otherwise reach masses of people. To me that says this is as much, if not moreso, about Google+ and showing Hangouts off to the general public as it is about showing off the first trailer for this much-anticipated movie.