Ryno on The Simpsons?

Steve Sax, who retired three years after "Homer at the Bat" and did time as a financial adviser before becoming a life coach and motivational speaker, acknowledges a sizable debt to the show. (The writing staff's early preference for second base was Chicago's Ryne Sandberg.) "Sometimes, fans would yell, 'Hey, how's Homer?'" Sax told me. … Continue reading Ryno on The Simpsons?

NCM encroaches on the TV upfront

Add one more digital media company that will be looking to take advertising share away from the TV business this spring with a glitzy upfront presentation to Madison Avenue. NCM Media Networks, which digitally programs ads across 18,300 movie-theater screens in the U.S., will be aiming to sell about 60 percent of its annual inventory … Continue reading NCM encroaches on the TV upfront