Movie Marketing Madness: Mr. Popper’s Penguins

What’s the weirdest thing you ever got from a relative? The easy visual many of you probably went to was the bunny pajamas from A Christmas Story but I’m also talking here about something you may have received as an inheritance as well as for a more common gift. It might have been a jelly … Continue reading Movie Marketing Madness: Mr. Popper’s Penguins

Movie Marketing Madness: Super 8

There's a generation of filmmakers who are as known for the movies they made as young children or students as for anything they may have produced during their adult years. These are the guys who hit their stride in the late 60's and early 70's and whose backyard productions and student films have become the … Continue reading Movie Marketing Madness: Super 8

Let’s not get hung up on affirmation

So here's what I was thinking about as I was thinking about how Google's +1 might be implemented on various web pages: What's the incentive for people to click on it? What +1 does is signal to Google that you think this page is a good one and that will then influence what the people … Continue reading Let’s not get hung up on affirmation

Learning About New Tools

A couple months ago I had the privilege of speaking to a class of communications students at Northwestern University, having been invited to do so by a friend who used to work at a PR firm and now is pursuing some higher education goals. The conversation was ostensibly about best practices for participation in conversations … Continue reading Learning About New Tools

QOTD: 6/3/11

Marshall Kirkpatrick: If social media is reduced from a world where anyone can speak and anyone can be heard to a world where we only listen to what people are saying about us or our companies, with each voice ranked for influence score and ignored if it doesn't score high enough, then I think some … Continue reading QOTD: 6/3/11

When sharing options attack

My latest contribution to Voce Nation [blackbirdpie id="75610338271305728"]

Movie Marketing Madness: Beautiful Boy

While parenting styles and techniques differ from one family to the next one thing is almost universal: We operate under the belief that our children's behavior reflects on us. That's why we insist on good table manners when at a restaurant, polite friendliness at church and so on. To coin a phrase: If they don't … Continue reading Movie Marketing Madness: Beautiful Boy

Movie Marketing Madness: X-Men: First Class

Prequels are a tricky game. The idea, of course, is to tell a story with characters and settings that are somewhat familiar to the audience but in a new way, with some new characters and situations being added in to make it seem more wholly original. This can help provide some interesting backstory to the … Continue reading Movie Marketing Madness: X-Men: First Class