Negligible impact

If you read my Voce Nation post from a couple weeks ago you’ll remember this pull quote: In a year or so – probably more like six months – these sorts of mistakes and offenses will be largely forgotten by most people who aren’t actively looking for case studies for their upcoming books or presentations.…… Continue reading Negligible impact

Corporate Publishing and the Hyper-Local Bandwagon

The focus in much of the media world is on the “hyper-local” market. Media companies are looking for new and interesting ways to reach these targeted communities and advertisers, encouraged by increasingly sophisticated targeted and high CPMs, are tagging along to support their efforts. Looking beyond the obvious thought I always have when discussing hyper-local…… Continue reading Corporate Publishing and the Hyper-Local Bandwagon

Kevin Smith Vs. Ed Burns

No, I’m not actually going to pit these two directors against each other. But I do want to present a hypothetical that’s been running through my mind regarding the two: If Smith had, instead of making a very loud and very public statement about the state of independent film distribution and marketing by taking his…… Continue reading Kevin Smith Vs. Ed Burns

Be nimble if not light-weight

So there’s a thought-provoking post on the Digital Connections blog from ad agency 360i that forwards the notion that brands should be using Tumblr for their corporate blog, largely because it’s easy to use and allows for easy sharing of videos, photos and other media. I completely get what they’re going for and agree in…… Continue reading Be nimble if not light-weight

Quick Takes: 2/22/11

The idea of selling a movie as a mobile app is intriguing and is exactly what Warner Home Video is doing, launching apps for The Dark Knight and Inception. The apps play the movie and allow for scene selection and other functionality and go for about the same price as downloading the movie from iTunes.…… Continue reading Quick Takes: 2/22/11

Good call

I like the decision to tap former Cub Keith Moreland as the new color guy for WGN Radio’s Cubs broadcasts. He did well filling in for the late Ron Santo last season and I think he’ll work out very well as the season goes on.

Movie Marketing Madness: Unknown

We rely greatly in this life on people believing we are who we say we are. Rarely do you meet someone in everyday life who doesn’t buy it when you shake their hand and introduce yourself. It’s only when you need to complete some sort of official transaction that we need to provide some sort…… Continue reading Movie Marketing Madness: Unknown

AMC, Regal partner on movie acquisition and distribution

It’s hard not to read the news that AMC Entertainment and Regal Entertainment are partnering on a new joint venture (Los Angeles Times, 2/10/11)  to acquire and distribute independent movies and have the following handful of thoughts: First, this is the exhibitors reacting to studios plans to get into “premium” on-demand home video distribution themselves…… Continue reading AMC, Regal partner on movie acquisition and distribution

Don’t get blinded by social media metrics

My latest contribution over at AdAge is only peripherally about the Super Bowl and what commercials racked up lots of buzz before, during or after the game’s broadcast over a week ago. What it’s really about is how while counting YouTube views, Twitter followers or any other social media metric is great and should absolutely…… Continue reading Don’t get blinded by social media metrics