Film Distribution, Movie Marketing

AMC, Regal partner on movie acquisition and distribution

It's hard not to read the news that AMC Entertainment and Regal Entertainment are partnering on a new joint venture (Los Angeles Times, 2/10/11)  to acquire and distribute independent movies and have the following handful of thoughts: First, this is the exhibitors reacting to studios plans to get into "premium" on-demand home video distribution themselves [...]

AdAge, Movie Marketing, Site Blather

Don’t get blinded by social media metrics

My latest contribution over at AdAge is only peripherally about the Super Bowl and what commercials racked up lots of buzz before, during or after the game's broadcast over a week ago. What it's really about is how while counting YouTube views, Twitter followers or any other social media metric is great and should absolutely [...]