Quick Takes 8/14/10

Excuse me while I clear out a bunch of stories I’d been saving in Google Reader for some magical and mystical future when I was going to have lots of free writing time. It’s a future where there’s nothing but good German beer to drink and only people who know what they’re talking about are allowed to advise clients as to social media strategy.

  • Patrick Goldstein reports that the share of box-office revenue being seen from 3D is on a steady downward trend. The quote from one studio exec that “You can’t look at just three or four movies in a row and say it’s over.” is accurate, but not if we’re only talking about sample set of six to eight movies, in which case we’re talking about half of the total.
  • Best Buy’s Movie Mode app, which offered interactive features in conjunction with Despicable Me, isn’t getting rave reviews, largely because the tool only works at 3D theaters, something that’s not immediately clear to users.
  • An interesting branded promotion play between HSN and the new Julia Roberts movie Eat, Pray, Love that has the channel offering movie promotions alongside offering products that are in some way connected or related to the movie.
  • Speaking of EPL, the re-issue of the book with the movie’s poster for a cover was one of the few success stories for such books, which usually don’t see much of a sales bump. That issue is also taken up by Nielsen, which points out that the tie-in edition of Julie & Julia also saw increased sales last year.
  • Set-top box maker Roku has partnered with Flixster to bring movie trailers from the social network to the devices users.
  • National CineMedia is formalizing a trial its been running with barcode company JAGTAG that will allow the latter to put barcodes on in-theater advertising units run by NCM that will give users access to exclusive content, coupons or other incentives for interacting with ads.
  • Andrew at AdAge interviews Marine Koltai-Levine about how she worked to create buzz for The Kids are All Right and otherwise offers some commentary on how some movies have been able to get people talking and some haven’t.
  • Koltai-Levine and the rest of Zipline Entertainment have been integrated into PMK*BNC to build out its entertainment marketing capabilities.
  • Gasp! Could it be the quality of the movies being released that is causing a drop in 2010’s box-office take?
  • Maybe I’m missing something, but the revamp of pre-show ads that Screenvision says it’s undertaking doesn’t sound all that revolutionary. The “usual assortment of trivia, banner ads and snack-bar enticements” that the story describes haven’t been around at anything but the smallest independent theaters for a few years now.
  • All sorts of innovation but very little success to point to as of yet. Not that many of these companies won’t wind up being successful, just that at this point everyone’s throwing things against the wall to see what sticks and engaging in a lot of hyperbole while they wait.
  • Matt Singer at IFC counts down 10 trailers that completely ruined the entire movie for the audience.