Advertising Marketing PR, Movie Marketing Madness, Online, Out of Home, Social Media, Television

Movie Marketing Madness: Robin Hood

I have to admit a the outset of this column that I have something of a grudge against all modern retellings of the Robin Hood legend. It's not that I hold some sort of feelings that the Errol Flynn version is simply untouchable (though it's *that* close), it's that the 1991 Kevin Costner version is [...]

A Brief Digression

Retention rebate

Instead of constantly bombarding me with coupons for domain services and promotions that I'm not eligible for because I'm already a customer, the hosting company I use for MMM should be sending me emails about how they're going to knock my fees down to the same level they're using to entice new customers because of [...]