Advertising Marketing PR, Movie Marketing Madness, Online, Out of Home, Social Media, Television

Movie Marketing Madness: Robin Hood

I have to admit a the outset of this column that I have something of a grudge against all modern retellings of the Robin Hood legend. It's not that I hold some sort of feelings that the Errol Flynn version is simply untouchable (though it's *that* close), it's that the 1991 Kevin Costner version is… Continue reading Movie Marketing Madness: Robin Hood

A Brief Digression

Retention rebate

Instead of constantly bombarding me with coupons for domain services and promotions that I'm not eligible for because I'm already a customer, the hosting company I use for MMM should be sending me emails about how they're going to knock my fees down to the same level they're using to entice new customers because of… Continue reading Retention rebate