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Movie Marketing Madness: Iron Man 2

Expectations were high in 2008 when Iron Man was about to be released. This was, many considered, a second tier comic book character who wasn't nearly the household name that Spider-Man, Batman and Wolverine were. So a movie starring The Armored Avenger, especially one that was being eyed as the launch of a new and… Continue reading Movie Marketing Madness: Iron Man 2


AdAge: Sequel Branding

This article originally appeared on AdAge here. In case you hadn't noticed the changes taking place on the theater marquee (or, more accurately, the app that you pull up on your smartphone), the trend over the last three years or so has been for movie studios to forego the numbering of their sequels. Instead they… Continue reading AdAge: Sequel Branding