Quick Takes: 4/16/10

According to numbers from Bernstein Research, Hollywood studios cut marketing costs by eight percent in 2009 to about $4.39 billion. Much of those cuts are coming through the increased reliance in those campaigns on Facebook and other social media efforts, which cost less than a full-bore advertising campaign. The push for How To Train Your … Continue reading Quick Takes: 4/16/10

Intuitive

An interview the Trib's Eric Zorn conducts with a speaker at one of the tea party speakers in Chicago yesterday shows why this movement is so dangerous. In his responses, the interviewee repeatedly says that activists don't know exactly what they want fixed, they just "instinctively" or "intuitively" know that things aren't right and there … Continue reading Intuitive