The Backchannel is the Frontchannel

Jay Rosen has some useful tips for people to take into account when preparing for a keynote presentation or Q&A that can help them avoid the kind of vitriolic commentary, mostly caused by abnormally high expectations that weren't met, which followed Twitter co-founder Evan Williams' recent appearance at SXSW. But while Rosen's advice is great … Continue reading The Backchannel is the Frontchannel

Scaling Accountability

The usage of social media is, with some exceptions, no longer an optional part of the marketing mix for companies and brands. Businesses both big and small are using it to some extent and the percentages of those in either category continue to rise as the months go by. The question, then, has moved to … Continue reading Scaling Accountability