Advertising Marketing PR, Movie Marketing Madness, Online, Social Media, Television, Tie-Ins

Movie Marketing Madness: When in Rome

Kristen Bell is on a role recently with roles that seem designed to show off not only her comedic chops - which are decent - but also make it clear to the audience that she actually an adult young woman (she's almost 30) and not still the teenager we all met during her run at [...]

Misc Marketing, Social Media

Engagement measuring

Early on the in the life of the "social web" - back in the barely remembered past of 2005 and such - there was lots of talk about engagement being a metric that marketers had to be paying attention to. But just how that was defined was fuzzy and everyone seemed to have a different [...]


…and that’s all I have to say about that

In case you missed it, yesterday was iPad day. Without a lot to say on it I'll pass on some of the more interesting write-ups - interesting in that they actually go beyond the "But it's missing..." or "But it can't do..." critiques. No, it's not the savior device for big media that some were [...]

Advertising Marketing PR, Online

Privacy icon

Apparently we're about to start seeing this little puppy appearing in online ads as a signal to the audience that information on their web-browsing behavior is being collected. OK. I's good I guess and certainly beats whatever federally mandated options ad groups feared, options that probably would have been a lot more clutter-ific than [...]

Off Topic

Did you really just say that out loud?

Following up on yesterday's post, this is pretty much how I feel when I read a lot of what the "super stars" of social media - the kind who attend lots of parties and have their pictures taken and write books that cause more confusion than anything else - write. [HT to SBZ]