Can't recommend highly enough the post Mike Manuel has put up on VoceNation about how to understand what's important to measure in social media programs. For example, a lot of people tend to think hard metrics like page views, visits, subscribers, followers, fans, blah, blah, blah, *is* social media program measurement. I’ll argue it’s not [...]
Yesterday I said "hashtag" when I meant to say "pound sign." I think I need to do some reevaluating.