OK, just can’t resist this since it’s pretty funny. Via a press release:

TN-589220_whitegoldprimageSAN CLEMENTE, CA – 11/20/09 – White Gold™ – the ragged musician turned rock god thanks to the transformational powers of milk – makes his film debut in 200 movie theaters across the Golden State. With a movie trailer, White Gold promotes his very own 20-minute online rock opera, “Battle for Milkquarious” (www.milkquarious.com). It also encourages teenagers to participate in “White Gold’s Milkdonkulous Giveaway,” where young people could win a total of $50,000 for their California public high schools’ arts, drama and music programs. White Gold’s big screen debut is the latest addition to the teen-focused advertising campaign by the California Milk Processor Board (CMPB), the creator of GOT MILK?

The one-minute, 20-second rock opera trailer will appear right before the main film attraction in National CineMedia (NCM)’s FirstLook pre-feature program at 200 AMC Entertainment Inc., Cinemark Holdings, Inc. and Regal Entertainment Group theaters throughout Los Angeles, San Francisco, Sacramento, San Diego, Fresno, Santa Barbara, Monterey-Salinas, Bakersfield, Chico and Palm Springs from Nov. 20 to Dec. 17, 2009. The trailer describes the rock opera “Battle for Milkquarious” and White Gold’s quest to save his girlfriend Strawberry Summers and his hometown of Milkquarious from a potentially deadly milk shortage.

Unfortunately the trailer that’s playing in NCM’s network isn’t online, but you can view a few clips from the movie on YouTube.