Before the Feature: 11/3/09

Lots of news in the last week or so about pre-show and in-theater advertising developments First, Sprint will begin rolling out (MediaPost 10/28/09) a program through Screenvision and with the support of bCode that will deliver concession coupons to subscribers. The campaign begins in 500 theaters across the country and from a variety of exhibition … Continue reading Before the Feature: 11/3/09