Film Distribution

Home video is hard

Will Richmond at PaidContent casts a skeptical eye on YouTube's reported plans to start offering paid streaming movie rentals while AT&T plans its own online movie and TV streaming site (do we need another one?) and Hollywood executives struggle to figure out how DVD sales are figured into a movie's overall projected income as sales… Continue reading Home video is hard

Advertising Marketing PR, Online

Doubleclick opens entries for best movie marketing campaign awards

Online advertising solution DoubleClick has put out a call for entries for its 4th Annual Digital Movie Advertising Creative Showcase. Campaigns can be submitted for consideration in three categories: Theatrical Release Rich Media Display Ads, Home Entertainment Release Rich Media Display Ads or Multi-Channel Cross Media Campaign, which can include a number of media types.… Continue reading Doubleclick opens entries for best movie marketing campaign awards

Media, Online

Getting some of that online money

A panel of media industry bigwigs - ranging from the heads of Disney, MySpace and Hulu to "FREE" author Chris Anderson - discuss how to continue making more money from online video and music. And News Corp. is making more comments about charging for programming on Hulu, the latest bad idea in a series of… Continue reading Getting some of that online money