Misc Marketing

Measuring online media coverage

I can't believe I'm going to say this out-loud. Let me be clear I'm not completely convinced of this idea but it hasn't stopped circulating around my head since it first occurred to me so I thought I'd throw it out there. Is there a case to be made for measuring the ad equivalency of… Continue reading Measuring online media coverage

Misc Marketing, Wireless

Marketers driving the development of iPhone apps

That headline might not sound all that revolutionary, but let me explain. This AdAge story confirms a notion I've held for a while, which is that a disproportionate number of iPhone apps are being developed simply because marketers themselves - and the people they hang out with - are iPhone users and therefore that's what… Continue reading Marketers driving the development of iPhone apps

Film Distribution

Streaming hold-outs

It shouldn't surprise anyone who's been paying attention to the content-delivery industry that a recent report by Retailer Daily shows the biggest threat to physical media sales is the promise of TVs eventually having direct internet connections that can be used to either stream or download media. We're already seeing this in the gaming industry,… Continue reading Streaming hold-outs

Film Distribution

How much does movie-watching cost

Anne Thompson shares a chart created by online money management site Mint.com on how much, on average is spent per purchase across a number of movie-watching options, from big theater chains to Redbox. This chart really shows why studios are so afraid of Redbox: The numbers there are growing from 2008 to 2009 while the… Continue reading How much does movie-watching cost

Online, Social Media

Restrictions on social publishing

Wait, you mean the social media publishing restrictions imposed by the NCAA's Southern Conference weren't as restrictive as some people thought they were? Conference officials said they were not trying to prevent fans from sending personal messages or brief descriptions of games to their Facebook pages or on Twitter, as some fans fear. Enforcing such… Continue reading Restrictions on social publishing