This has been my view for the last 24 hours or so.
I’m lumping a bunch of stuff in here due to time considerations this week. In-Theater Advertising Theatrical exhibitor Bow Tie has signed on with in-theater ad network Screenvision, adding its 97 screens to the digital network. Pre-show advertising provider Ovation Interactive has added digital signage for movie posters to its list of offerings, signage that … Continue reading
I’ve posted my full review (based on a free, natch, review copy of the book I received) of Chris Anderson’s new book FREE over on MMM but here’s a sampler: Anderson never, despite what some people have read into his thesis, comes out and says that giving things away for free is a one-size fits … Continue reading