Quick Takes: 8/21/09

filmstripI’m lumping a bunch of stuff in here due to time considerations this week.

In-Theater Advertising

  • Theatrical exhibitor Bow Tie has signed on with in-theater ad network Screenvision, adding its 97 screens to the digital network.
  • Pre-show advertising provider Ovation Interactive has added digital signage for movie posters to its list of offerings, signage that also lets theaters swap out poster graphics for ads. The package also comes with PDFs that can be printed out to put marketing materials at the point of display.


  • Monika at Cinematical has the story of how the documentary Know Your Mushrooms is being released by the filmmakers behind it on a mushroom-shaped USB stick.
  • The Sundance Channel is launching a video-on-demand service that will make some movies available on VOD the same day they hit theaters.

Movie Marketing

  • Marketing blunders have been all over the blogosphere lately, with lots of people talking about the borked campaign for Bandslam, Peter Martin saying Fox Searchlight is under-playing some of Post Grad’s best components and Christopher Campbell creating a list of some of the top marketing campaign blunders of the last couple decades.
  • Costa joins those of us attempting to call shenanigans on “the Twitter effect” idea that has gripped the movie industry press in the last month or so, with The Washington Post being the latest to fall victim to this trend. Mashable makes the opposite point, showing how Twitter undeniably helped District 9 win last weekend.

FREE Review

I’ve posted my full review (based on a free, natch, review copy of the book I received) of Chris Anderson’s new book FREE over on MMM but here’s a sampler:

Anderson never, despite what some people have read into his thesis, comes out and says that giving things away for free is a one-size fits all model. There is still a place – a necessary place – in the world for charging things. And not every industry or even company can take advantage of giving things away. But it is something that some companies can experiment with and maybe find success with.

Instead FREE is an even-handed presentation of what has been done with various experimentations along these lines in the past, what is being done right now and what could be done in the future.

As with Anderson’s previous book, The Long Tail, it’s a thought-provoking and easy, intriguing read. And as with The Long Tail Anderson’s thesis makes a lot of sense to anyone who goes into it with anything approaching an open mind. If you can’t see the points he’s making and at least concede that there’s value in a discussion around those ideas it means you’re projecting your own fears and agendas onto his writing and that’s not giving them a fair shake.